“Worship freedom and an honest lifestyle.”
For the new campaign Hawkers decided to establish a series of dogmas to follow as a life mantra. Dogma n. 8 is “Be true to your crew”.
And..what a crew! For this one, we teamed up in the hot Mexican Riviera Maya with production company Mother Superior Films and with directors Marcos Rivero and Agus Palermo, to film Latin America’s most popular influencers while they party at a poolside or do some pretty ordinary things, like jumping out of a plane.
This eyewear collection speaks summer and sexiness, just like the campaign.